Social media and email are the key features for any Internet-based businesses. All of us know that most our customers are present on some or the other social media platforms and use emails. Therefore, online entrepreneurs should use social media platforms and emails for boosting organic lead conversion.
Here are some tips that will help you learn more about boosting online lead conversion through email and social media.
Find your customers:
Take initiatives, test the waters, and look for your customers on different social media platforms. The most popular ones are Twitter, Facebook, and LinkedIn. Make sure your presence is felt on these platforms.
Utilise e-mail lists and attract attention on social media:
Many businesses get extremely confused when they have to get on the social media bandwagon. Updated e-mail lists are an answer to this problem. Your subscribers should be emailed and informed about your presence on social media platforms. This will get you started. Provide subscribers with content which is relevant, valuable, and interesting.
In the social media race, good content is extremely important. Instead of creating brand new content, engage subscribers through content which is interesting. Provide them with interesting snippets from existing newsletters. Use these snippets as teasers for your articles, blog posts, or archived newsletters. Subscribers will surely read the remaining parts of the snippet on your website.
Attract subscribers to your blog or website:
Social media sites act like satellites for your online business. They make your business presence felt. While publishing on social media sites, you must include links which direct readers to your website, blog, or newsletter archives. This is how people will discover more regarding your company. Potential customers must be engaged at levels that are deeper from the social media platform, not just for sales purposes. Use email and social media as a medium for sharing expertise and information.
Invite people to be a part of your mailing list:
You must use the social media for inviting people to subscribe to your digests and newsletters. For example, you can add links on your Facebook fan page that direct users and fans to your sign-up page and website.
These tips will surely help you amplify your customer base and boost organic conversions. Tap social media and email platforms sensibly and engage customers for better profit generation. Make sure you are not bombarding your subscribers with several emails and social media posts every hour; this will only drive them away. Once you have been able to set your base, work towards boosting your organic leads gradually.